Polish online groups Wp.pl, owned by Innova Capital, and Onet.pl, controlled by Ringier Axel Springer could also be interested, some of the sources said."Allegro is a ready-made entry not only to Poland, but also the region," one market source told Reuters.
"Strategic bidders e Bay and Alibaba will be hard to beat in the race, with Alibaba looking better positioned from the anti-monopoly point of view."The Polish e-commerce market, worth more than 32 billion zlotys ( billion) with around 22,000 online shops, is set to double in value by 2020, especially given the government plans not to levy online shopping with Poland's new retail tax. Founded in 1999, Allegro is the largest e-commerce investment for Naspers - Africa's largest company by market value - since its acquisition in 2008.
With over 14 million clients, Allegro is competing with local rival and also Naspers-owned OLX.pl, as well as e Bay or U. Naspers has transformed itself from an apartheid-era publisher into a billion Internet powerhouse by focusing on e-commerce in emerging markets.
It operates in over 130 countries with stakes in Russian internet group Mail.
Ru Group and China's biggest social network and online entertainment firm Tencent Holdings.